Atelier Project
About The Project
The project aims to create a new craft beer brand.
Date
July 2021
Programs used
Photoshop, Illustrator
The Idea
The choice of this project, and in particular the choice to approach the world of craft beer, stems from a need in a young and developing market.
Therefore, the goal is to arrive at a professional work, making a product ready to be launched on the market. The need on the part of the company was to organize its own corporate identity, trying to stand out with something new by establishing a dialogue between art, design and Made in Italy quality. The rediscovery of the great masters of the artistic avant-garde will be the stimulus and inspiration to bring this new brand to life.
Emotions in bottles
For each beer flavor, an emotion was selected to be associated with it. These moods can be read on the label, and are also easily understood from the images in the logo



