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Vacuum Filter

About The Project

This work aims to renew and refresh the Vacuum Filter logo.


Date

September 2023

Programs used

Photoshop, Illustrator


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Brief Intro

Vacuum Filter is a mechanical filtration (solid/liquid separation) company, and they requested a redesign of their logo and business cards. The request was to simply make their previous logo more modern, without straying too far from the previous logo.

Meaning

the logo has taken on more linear and angular shapes, giving more of an idea of seriousness and composure. it is an iconic element that is easily recognizable and memorable. The logo is divided into 3 parts, and it is also divided by the choice of the 3 different colors of light blue/blue, with a very specific meaning: You can see that the central parallelogram divides the logo in two but joins the letters V and F. This is because this company filters and cleans liquids, therefore, this logo can be read as a central filter ( the central parallelogram of the logo ) that separates the clean part from the dirty part of the liquids ( the initial parallelepiped and the two final top rectangles )

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